Creating an online presence for your business, according to Zoek, is more important than ever. Traditional marketing channels are contracting, while social media platforms are expanding. In fact, more than 80% of marketers believe video is extremely important. Using live video on Facebook to raise brand awareness has proven to be a wise decision for Trentino, an Italian holiday region. With over 20 million followers on social media, the company hopes to reconnect with its primary tourism markets.
Personalization. Amazon, the world's largest technology company, incorporates AI into its products. Customers can easily receive relevant product recommendations via email, the homepage, and other features. This trend will enhance the customer experience while also increasing revenue. It will assist businesses in developing stronger relationships with their customers. Brands can use the power of AI to capitalize on these trends and remain competitive. This trend will boost global GDP by 3.4 percent in 2021.
Geo-fencing. This technology enables brands to send push notifications to customers based on their location. When a person visits a city, for example, Starbucks can send them a welcome message. They can also direct them to the nearest Starbucks. The ability to create personalized campaigns based on previous purchases is another useful feature of geo-fencing. Chatbots will become more adaptable and responsive, allowing them to handle customer complaints in real time.
Having conversations and establishing trust. Social media allows brands to interact with their target audience through discussions about trending topics. It's an excellent way to establish thought leadership in your industry. It's simple to join a social media community that includes industry experts, enthusiasts, and regular followers. By establishing relationships with them, you will strengthen your brand's reputation and increase your audience's interest in your products.
According to Zoek, video will be integrated into email marketing by 2020. Its popularity will grow further, and social media platforms will be more accessible than ever. Companies can reach out to more customers and provide a more engaging experience by using video. In addition to live videos, social media platforms will use video to share information and raise brand awareness. Brand awareness will increase as a result of this.
While many businesses already engage in offline marketing, they must also capitalize on opportunities to increase brand visibility online. Creating a blog and a social presence, for example, is an excellent way to increase brand visibility. While these initiatives take time, the benefits can be significant. You will be able to achieve maximum brand visibility by incorporating these practices into your online marketing strategy. You'll be surprised at how far your brand can travel.
Users will use voice search to find products and services in addition to long-tail keywords. With the rise of voice search, businesses can concentrate on utilizing these tools to boost brand visibility online. They can also use them to increase their sales. These strategies will improve the quality of their content while also increasing the visibility of their brand. In a world where consumers are more educated than ever before, brands must ensure that their content is actionable.
Personal branding will become more popular on social media by 2020. Personal branding examples include Mark Zuckerberg and Mukesh Ambani. These strategies are useful for building trust with buyers in addition to being effective on social media. One of the most effective ways to increase brand visibility is through personalized video messages. The use of personalized video on social media will increase in 2020. A large number of people will interact with brands on these platforms, and they are more likely to become customers.
According to Zoek, the Internet of Things is already changing the way consumers interact with brands, and it will be commonplace in our daily lives by the end of the decade. Smartphones, smartwatches, and smart TVs are becoming more common. Almost every electronic device will be smart in some way in the future. Humans will also be implanted with smart microchips in addition to these.